Notes from the Desk
Writing about writing, sparingly.
On content strategy, brand messaging, search and AI, executive thought leadership and the parts of the craft that nobody puts in a proposal. Published when there is something worth saying.
The Great Entry-Level Extinction
Nobody sawed off the bottom rung of the corporate ladder by accident. It was an accounting decision, and you can run the math yourself.
Your CEO does not have time to write. Good.
The best executive content comes from people too busy to write it. A defense of the notes app full of unwritten op-eds.
The em dash did nothing wrong
Everyone is hunting punctuation. The machine is hiding somewhere else entirely.
What award judges actually read
Your nominee’s life work gets about four minutes. Here’s where most submissions spend them badly.
Next step
Rather have this written for you?
That is the actual business. Ten services, one writer, one invoice.