Content writer & messaging strategist · Metro Detroit
Twelve years of writing other people’s best work.
Content Write Now is the content writing and brand messaging practice of Alex Macksoud, a Metro Detroit writer who has produced web copy, executive bylines, newsletters, campaigns and messaging frameworks for more than 80 brands since 2014.
White-label writing for agencies
I write for your clients under your agency’s name, so the relationship and the credit stay with your team. Identity and Purple Engine are two of the agencies that send me briefs, and I’ll sign your NDA before you send yours.
Send a client briefContent writing for in-house marketing teams
I take on a slice of your content calendar or the whole thing, on a monthly retainer or a single project. You work with one writer from the first interview to the final file, and nobody hands your brief to a junior.
Start a project- 12
- years writing professionally
- 80+
- brands written for
- 15
- industries
- 1
- writer on every project
Selected clients & agency partners
Kind words
From the people on the other side of the draft.
“Over the past several years, I’ve had the pleasure of working with Alex on multiple projects and he consistently delivers outstanding work. His ability to adapt his writing style to match the voice and tone of each project is impressive.”
“Alex has a real talent for optimizing web content while staying true to the brand voice, and his work on our website and campaign landing pages consistently delivered results.”
Capabilities
Ghostwriting is one line on the menu.
Agency and in-house years taught me the whole stack, from the messaging framework down to the final proof. You get one brief and one person accountable for it, where most firms bill you for a strategist and a copywriter and then add a project manager to keep them talking.
Brand messaging & positioning
Frameworks, taglines and voice guidelines that give a marketing team something ownable to say.
- Messaging frameworks
- Taglines and platform lines
- Voice and tone guides
- Messaging workshops
SEO & AI-search website copy
Site copy structured to rank in Google and get quoted by AI answers. Metadata and UX copy included.
- Full site builds
- Page refreshes
- Metadata and headings
- UX and product copy
Executive bylines, op-eds & PR content
Thought leadership in your executive’s voice, plus the press releases and talking points around it.
- Op-eds and trade bylines
- LinkedIn thought leadership
- Press releases
- Media talking points
Blogs, articles & editorial programs
Search-built blog programs and reported articles, on a calendar someone actually maintains.
- Blog and article programs
- Interview-based features
- Case studies
- Editorial calendars
Email & newsletter programs
Newsletters run like a small publication: calendar, sourcing, fact-checks, subject lines.
- Monthly newsletter programs
- Lifecycle and nurture email
- Subject line testing
- Sourcing and fact-checks
Campaigns, digital ads & social
Campaign concepts, ads, landing pages and social posts that sound like the brand, not a template.
- Campaign concepts
- Paid search and social ads
- Landing pages
- Organic social content
Video & audio scripts
Scripts for brand films, explainers, commercials and podcasts.
- Brand and product films
- Broadcast and social spots
- Explainers and demos
- Podcast and webinar scripts
White papers, reports & collateral
Long-form and bottom-funnel material built from primary research, not a search summary.
- White papers and reports
- Book chapters
- Sales one-pagers and decks
- Internal communications
Award nominations
Submissions written for judges who are skimming hundreds of entries and hoping one is good.
- Business and industry awards
- Rising-star and 40 Under 40 lists
- Best-workplace programs
- Conference abstracts
Fractional content direction
A senior content seat on retainer: strategy, planning, production and the calls in between.
- Content strategy and roadmaps
- Editorial governance
- Agency and freelancer oversight
- AI content rescue
Also on the desk: Press releases · Media talking points · Internal communications · Crisis messaging · Product marketing copy · Lead-gen assets · AI content rescue · Editorial audits · Annual reports · Award and conference abstracts · Bios and boilerplate · RFP and proposal copy
How it works
Four steps, no discovery theater.
Brief & interview
We'll spend 20 minutes or so discussing your needs and goals. Think of it as business therapy.
Voice & angle
A voice profile and a point of view before a single paragraph. This is the step most writers skip, and you can tell.
Draft
If a draft takes more than three rounds of revision, then I haven't done my job.
Ship & repeat
I don't just send and ghost. I strive for productive, long-term partnerships.
Industries
Fifteen industries, one habit: getting the facts right.
I write for B2C, B2B and nonprofit audiences. That sounds scattered until you notice that in every one of them, a wrong detail has consequences.
Selected work
Some of it has my name on it. Most of it doesn’t.
Campaign and attraction copy for one of the country’s most visited zoos, including a full dinosaur takeover and a nature trail launch.
An ongoing newsletter program for utility and energy professionals. Data-heavy, tightly fact-checked, written for readers with zero tolerance for market hand-waving.
Brand creation, full website build and ongoing SEO/content strategy for a middle-market talent consultancy.
On AI
Every draft passes the De-AI Framework before it ships.
AI is a tool here, the way Photoshop is a tool for a designer. It helps with research, structure and pattern-checking, and the interviews, the judgment, the voice and the final read are mine.
The De-AI Framework is the method I built to find what makes a draft read as machine-written. It catalogs more than 150 AI writing patterns and runs every piece through five editing passes, starting with whether the piece has a reason to exist at all. Agencies send me their AI-assisted drafts for the same treatment.
Notes from the Desk
Writing about writing, sparingly.
The Great Entry-Level Extinction
Nobody sawed off the bottom rung of the corporate ladder by accident. It was an accounting decision, and you can run the math yourself.
Your CEO does not have time to write. Good.
The best executive content comes from people too busy to write it. A defense of the notes app full of unwritten op-eds.
The em dash did nothing wrong
Everyone is hunting punctuation. The machine is hiding somewhere else entirely.
Questions, answered straight
The things people ask on the first call.
What does Content Write Now do?
Content Write Now is the freelance content writing, copywriting and brand messaging practice of Alex Macksoud. It covers brand messaging frameworks, SEO website copy, blogs and editorial programs, email newsletters, campaign and digital ad copy, video scripts, white papers and sales collateral, award nominations, executive bylines and fractional content direction for B2B, B2C and nonprofit organizations.
Are you only a ghostwriter?
No. Ghostwriting executive bylines and op-eds is one of ten services. The practice also delivers brand messaging and positioning, website copy, blog and editorial programs, newsletters, campaigns and digital ads, video scripts, long-form reports, sales and internal communications, award nominations and fractional content direction.
Where are you based and who do you work with?
Alex Macksoud is based in Metro Detroit, Michigan and works remotely with clients across the United States and internationally. Typical clients are marketing and PR agencies, in-house marketing and communications teams, executives and nonprofit leadership.
How do you price content writing work?
Most clients are on monthly retainers scoped to a defined output. Project pricing covers one-off builds such as websites, brand messaging frameworks, white papers and award nominations. Quotes are flat and given up front.
Does Content Write Now work white-label for agencies?
Yes. Alex Macksoud writes white-label for marketing, PR and advertising agencies, including Identity and Purple Engine. The work goes out under the agency’s name, the client relationship stays with the agency and NDAs are welcome.
Do you use AI to write?
AI is a tool inside a human process. Research, drafting support and pattern-checking happen with AI in the loop, while interviews, judgment, voice and the final read are human. Every piece goes through the De-AI Framework, Alex Macksoud’s catalog of more than 150 AI writing patterns, before it ships.
What industries have you written for?
Cultural institutions and nonprofits, healthcare and senior care, energy and utilities, financial services, commercial real estate, legal, automotive and mobility, manufacturing, education, consumer brands, home services, technology, professional services, risk and security, and hospitality and attractions.
How quickly can you start?
Usually right away. When Alex doesn’t have capacity for a new engagement, he says so in his first reply.
Next step
Tell me what needs writing.
One project or a standing retainer. Either way you get a straight quote and a real reply, usually within one business day.